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Reimagine the art of casting by redefining the scope of which talent is measured and establishing casting as a key creative collaborator.
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Radically improve the representation of under-represented identities on stages, screens and behind the scenes. This includes but is not limited to artists who identify as Indigenous, Bla(c)k and people of colour; Women; LGBTQIA+; Trans and Gender Diverse; Disabled; d/Deaf or Hard of Hearing; Neurodiverse and Body diverse.
Centre the needs of the artists within the process as much as possible, by creating nurturing and accessible spaces that allows each artist to flourish.​​
Foster representation that is positive and affirming by interrogating the current narratives and challenging tropes and types.